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Post by vicheron on Mar 29, 2008 17:40:38 GMT -5
Well, this wouldn't be the first time that a good show has benefited from the failures of lesser shows.
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Post by Erika on Apr 7, 2008 15:13:40 GMT -5
Fewer TV shows on the verge of cancellation, thanks to strike By Gary Levin, USA TODAY The strike-hobbled TV season has one bright spot for producers: The fewest yet are enduring nail-biting weeks of uncertainty, waiting to see if their shows will come back for another season. Five others considered “on the bubble” between renewal and cancellation were renewed just as the strike ended in February: ABC’s Pushing Daisies, Private Practice and Dirty Sexy Money, and NBC’s Chuck and Life. The theory: They weren’t given enough of a chance to prove themselves, producing just nine to 13 episodes, which ran out by January. NBC’s early schedule announcement last week sealed the fate of three other maybes, Friday Night Lights, Medium and Lipstick Jungle: All will be back next season. Fan favorite How I Met Your Mother has virtually secured its return, thanks to improved performance in a new time slot — and a well-timed appearance by Britney Spears. Perennial SOS candidate Scrubs has been canceled by NBC, but ABC, which produces the series, is poised to make good on its two-year promise to pick up the comedy. For others, the bubble burst earlier — though no less surprisingly — because of the strike, with ABC’s Big Shots and NBC’s Journeyman making quiet exits. That leaves the poll short on such cult favorites as last year’s Jericho, which was canceled, resurrected and now is gone for good. And there are no aging former hits such as Law & Order, which earned longevity because of budget cuts and NBC’s worse problems elsewhere. The same strategy rescued ER for a 15th and final season, and a lucrative deal with DirecTV allows Lights to stay on, but only after a three-month wait while the satellite-dish provider gets first crack at 13 new episodes. What’s left? A few fall newcomers — ABC’s Women’s Murder Club, Fox’s Back to You, CBS’ Moonlight and CW’s Reaper — each of which will have to prove itself with a handful of episodes resuming later this month. It leaves newer midseason dramas, ABC’s Eli Stone and Fox’s Terminator: Sarah Connor Chronicles. And it leaves a handful of longer-running series that have had their ups and downs: CBS’ The New Adventures of Old Christine and The Unit and ABC’s Boston Legal. Their chances are improved by a shortened development season that offers networks fewer replacement series from which to pick. But with TV viewers increasingly flocking to cable, the bar for network success has been lowered. Ratings that just a year or two ago were grounds for cancellation are now considered acceptable. Source-USATODAY
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Post by Erika on Jun 24, 2008 12:46:57 GMT -5
Magna: DVR Usage Climbs Time-shifting now accounts for 9% of national ratings June 23, 2008 -By John Consoli DVR impact on broadcast ratings is significant and growing, according to data released by media agency buying unit Magna Global USA. Magna’s research shows that while less than one fourth of all U.S. TV homes have DVRs, they account for 9 percent of the Big Five networks’ TV ratings, and 15 percent of viewing by adults 18-49. Steve Sternberg, executive vp of audience analysis for Magna, said that while only 25 percent of TV homes have DVRs, those homes “use them with a vengeance.” Sternberg added the current impact of DVR viewing on ratings is twice as high as the impact of VCRs when they were in 90 percent of TV homes. Magna is projecting that by 2012, DVR penetration will increase from its current 23 percent to 37 percent of TV homes. At that point, nearly 25 percent of all prime-time viewing on the broadcast networks among adults 18-49 is forecast to be time-shifted. The Magna study shows that there is little correlation between rating size of a show and its percentage of DVR playback. But it also shows there is a clear link between the program genre and the amount of time-shifted viewing. Regardless of audience size, action and sci-fi dramas all have above-average DVR playback. Leading the way among adults 18-49 are NBC’s Heroes and ABC’s Lost. Other shows with a higher DVR playback than the average prime-time series are CW’s Reaper, Smallville and Supernatural, Fox’s The Sarah Connor Chronicles and Prison Break, ABC’s Pushing Daisies, and CBS’ Ghost Whisperer and The Unit. Serialized dramas like CW’s One Tree Hill and NBC’s Friday Night Lights also had higher-than-average DVR playback. Additionally, the study showed that while more women watch prime-time shows than men, that there is “very little difference” in the amount of DVR viewing done by women and men. Source
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